Senior Staff

Name : Brian McAvoy
Position : Rúnaí and Chief Executive Comhairle Uladh
E-Mail :
Background : Brian, who is a member of St. Mary’s GAC, Burren, is a former secretary of the Down County Committee and is a highly experienced GAA official.
Professional Role : A civil servant by profession, Brian has worked at the heart of government affairs in recent years and has served as Principal Information Officer in a number of government departments including The Office of the First Minister and Deputy First Minister and the Department of Culture, Arts and Leisure
As Provincial Secretary, Brian is also the Provincial Director and CEO of Ulster GAA. His responsibilities include servicing the Ulster Council, acting as head of Council staff and implementing Executive decisions when appropriate. Brian represents the Council at all meetings with public bodies and also represents the Ulster Council on the National GAA Executive Committee and other Sub Committees.
Name : Michelle McAleer
Position : Head of Finance, Human Resources and Business Development
E-Mail :
Background : Michelle is a member of Galbally Pearses GAA County Tyrone. In a voluntary capacity Michelle is a Committee Member of the Tyrone GAA Fundraising Body Club Tyrone which currently oversees the development of the Tyrone GAA Centre at Garvaghy Ballygawley at a total cost of £6.4 million.
Professional Role : Michelle is a member of the Senior Management Team and has lead responsibility for all Financial, Human Resources, Business Planning/Development and Administration. She also acts as the line Manager for all administrative staff and is the lead officer for Insurance issues. Michelle is lead executive officer responsible for the implementation of the Governance plan as part of the overall roll out of the Ulster GAA Strategic Action Plan and Vision.
Michelle is the Financial Controller of the Casement Park Stadium Development Project and is Secretary to the Stadium Finance and Governance Committee which is responsible for all financial management, commercial and procurement issues relevant to the Casement Park project. In addition to her Provincial GAA duties Michelle is a member of the Central GAA Insurance Committee and represents Ulster GAA at Committees and Workgroups relevant to Finance, Human Resources and Commercial Activities.
Michelle qualified as a Chartered accountant in 2005 and has over 12 years experience in Finance management, planning and compliance. In addition to spending time in the private sector where she co-ordinated the relocation of the headquarters of a large multinational organisation she formerly worked as financial accountant in University College Dublin and as an Auditor in Mazars Ireland.
Name : Stephen McGeehan
Position : Project Sponsor, Casement Park Stadium Development
E-Mail :
Background : Stephen is his 3rd year as the Chairman of the famous Ballinderry Shamrocks GAC in Derry and enjoyed great success as a player winning Championship medals at all grades during his career. He has 3 Derry Senior Football Championship medals, and was part of the historic team that won Ulster and All Ireland Club titles in 2001/2. At College and Third Level Stephen won 2 MacRory Cup and 1 Hogan Cup titles with St Patrick’s College Maghera and All Ireland Fresher winner with UUJ. Stephen also played for Derry Minors (1995 & 1996) and Derry U-21’s (1998 & 1999). Since retiring from playing Stephen has taken up marathon running and regularly competes in Irish marathon events in Belfast and Dublin.
Professional Role : Appointed as Project Sponsor (PS) for the Casement Park project in July 2011 and has considerable experience of managing large scale capital projects in the private, voluntary and community sector over many years.As PS, Stephen is responsible for the operational management and project delivery on behalf of the Senior Responsible Owner Tom Daly and Investment Decision Maker Danny Murphy to ensure that the desired project objectives are delivered.
Stephen is the former Head of Operations, Compliance and Infrastructure for the Ulster GAA and has been with the Council since 2005. He has been involved in working in sports policy administration for over 15 years and is a former employee of Sport Northern Ireland where from 1998 he worked across government exchequer and lottery programmes and a variety of strategic projects with government departments, local authorities, governing bodies of sport and other sports organisations in Ireland and Britain.
Since 2005 with the Ulster GAA Stephen has overseen and project managed over £40m of capital investment programmes in club, county, provincial and national level within the GAA including the modernisation of County Grounds and the innovative floodlighting programme for the GAA in Ulster. Stephen acts as an advisor to the GAA Central Council’s National Infrastructure Committee and is the lead officer in Ulster for the GAA’s compliance with Safety in Sports Grounds legislation in both jurisdictions. Stephen currently serves on the GAA’s National Code of Conduct Committee.
Name : Eugene Young
Position : Director of Coaching and Games Development
E-Mail :
Background : Eugene has been involved in the administration and development of sport for all his professional life. Prior to taking up his current post as Director of Coaching and Games Development, he was the High Performance Director for Gaelic Games at the Sports Institute Northern Ireland with responsibility for player and coach development within this programme. Prior to this he was a Lecturer and former Course Director on the undergraduate Sports Studies and Work Placement programmes at the University of Ulster. He taught in the areas of Marketing, Human Resources, Strategic Management and Sports Development. He completed his MBA in 1993 and his Phd in Sports Development and Sports Policy in 2000. He has spoken at many National and International Conferences on sports development and coaching. He is an external examiner at Tralee IT and University of Ulster for the undergraduate programmes and is an Open College Network (OCN) programmes assessor and Internal Verifier.
He has a strong Facilities and Events management background from working in the Sport and Recreation Department at the University of Ulster. Here he had responsibility for Programming, Marketing and Customer relations, Sports Development, Student Sports Development, Health and Safety, and Indoor and Outdoor facilities management. A qualified Physical Education teacher he has also worked in all sectors of education including second level and further education.
He remains a committee member of the Henry Joy McCracken’s Club Moneymore where he was formerly Youth Officer, Vice Chairman and Chairman. He has coached at all age groups and was coach to his senior team up to 2011. He has also coached in Second level schools, Further and Higher Education with All Ireland success with Armagh Technical College and the University of Ulster. As a member of the Derry back room he was the physical fitness trainer in 1992-93 and coach and selector in 1995–1997. He has also played and represented his County and Province in Gaelic Football. He was captain of the NI basketball team to win Bronze at the Commonwealth championships and represented Ireland at International level at European and Pre Olympic basketball tournaments. He has been involved in many cross community projects promoting the value of sport, taking groups of young people to USA and Canada through the Belfast United Project in the late eighties and nineties and the through the Ulster GAA Cuchulainns project.
Professional Role :Eugene is a member of the Senior staff team within Ulster GAA with lead responsibility for the following areas:
Setting Strategic direction for Coaching and Games and Development
Engaging with key stakeholders that include Government Departments and other agencies.
Shaping National and Provincial Policies in Coaching and Games Development
Management and development of Coaching and Games Programmes in all codes.
Development work with Cumman na mBunscol, Ulster Second level Schools, Further and Higher Education, Handball, Rounders, Ladies Football and Camogie Associations.
Management and development of Provincial and County Coaching and Games staff and the identification of training needs and in-service training.
Management and support to County Games Development staff.
Marketing and Promotion of Coaching and Games Programmes.
Implementation of Systems and Procedures to support coaching.
Application of Sports Science and Support to Elite Teams.
Innovations and research to support development in coaching and games.
Advising and supporting the development of Referees in Ulster.
Working with external agencies to accredit volunteer work within clubs.
Direct and manage Sport NI, Sports Institute NI, Department of Education and National GAA funding and support programmes to Ulster GAA.
Nonvoting member of Casement Park Stadium Board.
Member of the Casement Park steering Group and the Planning and Design Group.
Servicing Officer to the Provincial Coaching and Games Development Committee.
Member of the National Provincial Games Managers Work group.
Member of the PR and Marketing Team.
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