Sponsorship Opportunities

The GAA is Ireland’s largest Sporting, Cultural and Community Organisation, with over one million members and over 2,750 Clubs throughout the world.

Within Ulster we have some 580 Clubs and Units, we are present in over 600 schools and have around 250,000 active volunteer members. As the governing body for the GAA in the Province, Ulster GAA works in partnership with the nine GAA County Committees as well as the Ulster Councils for Ladies Gaelic Football, Camogie, Handball and Rounders. We do that to promote, enhance, develop and strengthen Gaelic games and associated activities at grassroots level.

Ulster GAA is twinned with GAA units in Britain and Canada. An investment in Ulster GAA is a good investment for your business and your brand, we work closely with corporate sponsors and partners to deliver on our joint goals. An article in the Sunday Business Post from November 2009 highlights how sports sponsorship creates strong brand awareness:

In our critical economic circumstances, companies are seeking to cut costs wherever possible, with many cutting their budgets for advertising and sponsorship. However, a new survey has shown that sports sponsorship – which is worth an estimated €100m in Ireland – does create brand awareness, even among those who are not interested in sport. The survey by Pembroke Communications reveals that sponsorships of high-profile teams in Ireland are well recognised by the general public, mostly due to media coverage. Of the 600 people questioned nationwide for the survey, almost 97 per cent said companies should invest in sport while a similar percentage agreed that sponsorship is important for the development of sport.

Interesting Facts

Ulster GAA is more than a Sporting and Culture Association, it is a grassroots volunteer driven movement focused on making the communities which it serves better places; below are some interest facts relevant to Ulster GAA:

  • As a grassroots community based not-for-profit organisation, the GAA reinvests approx 85% of its income to grassroots development at County and Club level.
  • 60% of sports attendances on the island of Ireland comes from the GAA, 75% of GAA spectators regularly socialise after a sports event.
  • 42% of volunteering on the island of Ireland comes from the GAA.
  • Over 172,000 spectators attended the Ulster Football & Hurling Championships in 2016.
  • Approximately 240,000 spectators in total attended major Ulster GAA controlled fixtures in 2015.
  • 36,000 spectators attended the 2016 Bank of Ireland McKenna Cup.
  • Approximately 45,000 spectators attended the 2015 Ulster GAA Club Championship.
  • In 2015, approximately 25,000 games were organised and played with the Province of Ulster.
  • In 2014/2015, approximately 25,000 participants attended courses organised as part of the Ulster GAA Coach and Volunteer Development Programme.
  • 28,000 children were coached as part of the Foundation and Key-stage 1 Schools programme in 2015.
  • 15,000 GAA members took part in Ulster GAA Health and Wellbeing initiatives in 2015.
  • The Ulster GAA website receives approximately 30,000 hits per month and 60,000 page views per month.
  • Ulster GAA has over 52,000 Twitter followers and 31,000 Facebook followers. During the 2016 Ulster Championship the Ulster GAA social media channels received over 10,000,000 impressions.
  • Ulster GAA email system is linked to over 6000 active volunteer officials at Club and County level.
  • The Ulster GAA monthly e-newsletter is circulated to over 20,000 readers.
  • 400 delegates attend the Ulster GAA Club and Community Conference annually.
  • 500 delegates attended the O’Neill’s Ulster GAA Coaching and Games Conference annually.

For further information on commercial or marketing activities please contact:
Paul McGurk, Ulster GAA Marketing & Communications Manager – paul.mcgurk.ulster@gaa.ie / 07920 528 790
or download the Ulster GAA Sponsorship Opportunities Brochure.


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