Cumann Lúthchleas Gael Uladh

Ulster GAA and Subway ‘Stand Out from the Crowd’

April 8th, 2015


Ulster GAA, supported by Subway, have launched a new campaign aimed at educating young people on how to look after themselves off the pitch.

The ‘Stand Out from the Crowd for the Right Reasons’ programme will provide all second level schools involved in GAA competitions with a set of resources to help them prepare well to play well.

Delivered as part of Ulster GAA’s overarching Health and Wellbeing Programme, the resources include an A2 sized mounted poster and information booklets for senior school pupils. The poster is deliberately developed to be durable, thereby ensuring that once displayed on the school walls, it will last year on year. The booklets are written and designed to suit a teenage sporting audience.

Aimed at inspiring young people to be the very best that they can be, the programme encourages users to ‘Train Hard, Prepare Well, Win or Lose with Honour’. The resources advise on how to prepare well by eating and drinking the right things, as well as highlighting the effects of alcohol and other drugs on sporting performance.

Speaking at the programme launch in Subway Dungannon, Ulster GAA President Martin McAviney said, “We in Ulster GAA recognise the important role schools play in the promotion of Gaelic Games. In an effort to support this promotion, the ‘Stand Out from the Crowd’ campaign will provide schools with resources to assist young people in making informed decisions off the pitch so they get maximum benefits on it”.

“We would like to acknowledge the support of Subway in this campaign and look forward to a strong relationship into the future”.

Scot Heyes SUBWAY Marketing chairman said: “We are thrilled to be working alongside the GAA Health and Wellbeing programme to encourage young people to “Stand Out From The Crowd” for the right reasons. SUBWAY NI believes that sport is a great channel with which to reach out to the younger generation and to encourage them to get fit and healthy on and off the pitch all whilst having great fun, improving their sporting skills, competitive and team spirit.”

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